Duke Health Launches Brand Campaign to Show Patients ‘You’re Why’

Updated February 05, 2020
Duke Heath You're Why brand campaign banner

Duke Health has launched a new brand campaign to highlight why our teams of doctors, nurses, and staff are committed to delivering the best care for patients.

The "You're Why" campaign includes three television commercials that will air locally on cable and streaming services, billboards displayed throughout the Triangle, and print ads in local magazines. About 150 real employees are featured, including surgeons, researchers, nurses, and more that represent hospitals, clinics, and departments across Duke.

The promotions showcase how our teams dedicate each day to discovering, developing, and delivering the best care. Watch each of the TV commercials below.

Patients Matter Most

Delivering a Healthier Tomorrow

Dedicated to Excellence